Key Takeaways:
The Trump family is leveraging its high profile to promote its upcoming blockchain real estate game. The Trump brand is combining entertainment, investing and political influence to become a versatile player in the digital asset market.
The move combines crypto innovation, celebrity and policy, generating both excitement and scrutiny.
According to an April 15 report by Fortune, sources familiar with the project said the Trump family is preparing to enter the blockchain gaming space with a new real estate-themed game inspired by Monopoly GO!
The crypto-based game, which is expected to launch later this month, represents the latest addition to a growing suite of digital asset ventures linked to former U.S. President Donald Trump and people close to him. The game, currently in development, is led by Trump’s longtime aide Bill Zenker and is expected to debut later this month. With a crypto game about real estate, the Trump family is entering Web3 gaming.
Two individuals with knowledge of the development said the game will have a similar premise to Monopoly GO! The game will have similar mechanics to Monopoly GO!, the mobile version of the iconic board game where players earn in-game currency and build virtual cities by moving tokens around a digital board.
Sources familiar with the disclosure say the Trump version will replace this model with crypto, allowing players to engage in blockchain-based gameplay tied to real estate development.
In the past, Zenker played a key role in the launch of Trump's meme coin and NFT collection. He is also listed as a principal in FIGHT FIGHT FIGHT LLC, an entity associated with Trump's cryptocurrency ventures.
A spokesperson for Zenker said he is working on a game that will release in late April. However, he denied that the game is directly inspired by Monopoly GO! and called the comparison a "rumor." Despite the similarities, Hasbro, the company behind the original Monopoly franchise, said it has not licensed any of its intellectual property to Trump or any Trump-linked organization for a crypto-related project.
In fact, one source claimed Zenker attempted to regain the rights to “Trump: The Game,” a 1989 board game themed after Monopoly that was once marketed with Trump’s branding. According to the source, Hasbro informed Zenker in 2024 that it no longer had the rights to the decades-old product. Beyond Gaming, Touch DeFi, Stablecoins and Mining, Trump Family’s Blockchain Ambitions Now Include As anticipation builds for the Trump family’s blockchain-based real estate game, the project is just one part of a broader Web3 strategy. Their crypto involvement now extends to NFTs, stablecoins, DeFi and even Bitcoin mining. Through a venture called World Liberty Financial, launched ahead of the 2024 election, the family is accumulating large holdings of assets like Ether and Tron promising a suite of DeFi services.
Financial disclosures show that a company linked to Trump receives 75% of the project’s net revenue, despite the fact that those services — such as direct crypto lending — have yet to materialize. In comparison, the family holds 60% of the equity. Donald Jr., Eric, and Barron Trump are listed as “Web 3 advisors” on the project. The family promotes it on social media and publicly, showing keen personal and financial interest. World Liberty Financial also revealed plans for USD1, a dollar-pegged stablecoin backed by U.S. Treasuries and cash equivalents, to be launched on Ethereum and BNB chains.
The move is timed with progress on U.S. stablecoin regulation in Congress, legislation that Trump has supported. Simultaneously, Trump has partnered with Hut 8 Corp to pursue a bitcoin mining venture. With multiple trademark filings, token sales, and high-profile endorsements, the Trump family’s blockchain presence is expanding, garnering attention as their brand increasingly overlaps with crypto policy and politics.
Follow for Crypto news.
Post a Comment